Catt Small - How staff designers build influence and lead as ICs
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Visioning and Design Dynamics
This chapter explores the essential role of visioning in design, advocating for early stakeholder involvement to align product development with customer needs. It discusses the intricacies of design feedback processes, emphasizing the presentation of multiple prototypes to foster productive dialogue within company cultures. Additionally, it highlights the importance of storytelling and effective communication for staff designers, stressing how these elements can lead to impactful career advancements and improved collaborative outcomes.
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