2min chapter

What Got You There with Sean DeLaney cover image

#317 Annie Duke- Learn Why Quitting is a Superpower of The Greats

What Got You There with Sean DeLaney

CHAPTER

The Biggest Week of Customer Acquisition Ever

The majority of users, 95 to 99 percent of them, come and play the game for the game to set like seven minutes and never come back. Stuart Butterfield goes to sleep that Sunday night having this amazing situation happen where they've acquired all these users. He wakes up the next morning after a very restless night and he sends an email to his co-founders and his investors saying, I woke up this morning with a dead certainty that glitch was dead, that it was over.

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