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The Biggest Week of Customer Acquisition Ever
The majority of users, 95 to 99 percent of them, come and play the game for the game to set like seven minutes and never come back. Stuart Butterfield goes to sleep that Sunday night having this amazing situation happen where they've acquired all these users. He wakes up the next morning after a very restless night and he sends an email to his co-founders and his investors saying, I woke up this morning with a dead certainty that glitch was dead, that it was over.