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#49: The Best Way to Use Testimonials to Grow Your Business

Marketing Made Simple

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The Power of Testimonials in Influencing Purchasing Decisions

This chapter discusses the importance of testimonials for businesses in order to connect with customers and generate sales. It emphasizes the power of testimonials in establishing credibility and authority, and how they can be strategically placed in various marketing channels to make a significant impact. The chapter also touches on the concept of positioning oneself as a guide in the brand story, using empathy and authority to attract customers.

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