How to Create a Swipe File

Tracy: "I think I expend too much energy upfront stressing about the first few days of the week and what I need to do" Tracy: "Just do the bare minimum always. Always with everything that you ever do." She says she doesn't necessarily love the idea of a swipe file replacing ideation, but it's an augmentation of a process that heavily relies on research into problem statements. Tracey: "This is just my personal philosophy around doing things that are backed in research ... shouldn't be"