Are There Ways to Use People Science in Analytics?

Everything we do is rooted in people science. We have to be very careful around people's views of identity. These things can sometimes be fluied. There's fear of reprisals. In some countries, there's actual legal issues that people may have if certain views are known. So we try and do as much of that thinking up front as we can so our customers don't have to. And i was speaking last night with nico baria from union lever - they've really focused on this idea that the only way to do stufford scale is through simplicity. Once they cond to get that bed rock in place, then using that darta to focus energy and effort. It might