If you get up at different times every morning your balloon starts building at different rates right and so that kind of throws off the experience of when you need to go to sleep. If you have insomnia it can be really distressing to try to stick to a bedtime each night some nights we're not as sleepy, she says. "The last thing we want is people looking at the clock and being like oh the sleep doc told me to be asleep by 11"

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