Episode 271 - Rob Bailey
Cleared Hot
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Creating a Brand Book
"I know who I am on my own fucking person, but there's been these things installed in my brand book that I operate with," he says. "When you have to wear a suit to Mar-a-Lago, I know how I entering and exiting the room." He adds: "These are all conscious decisions that make you a brand that makes you who you are"
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