AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Creating a Brand Book
"I know who I am on my own fucking person, but there's been these things installed in my brand book that I operate with," he says. "When you have to wear a suit to Mar-a-Lago, I know how I entering and exiting the room." He adds: "These are all conscious decisions that make you a brand that makes you who you are"