Using 'Start with the End in Mind' in Coaching

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This episode is a short extract from a recent session in one of my advanced programmes. On the surface, it's about something simple: knowing what you want. But as you'll hear, this turns out to be far more powerful (and transformative) than most people realise.

I talk about the subtle difference between "nice-to-have" goals and the kind of wanting that changes everything, and share a personal shift in how I approach my coaching work.