On Design with Justyna Green cover image

Alex Valdman on Allbirds, Rapha, Kanye and following your creativity

On Design with Justyna Green

CHAPTER

Is There a Real Solution?

We have this fier shucomen out, that's a process that uses caster beans. And so as we bring these products to market that are truly revolutionary, first of its kind. The scraps from that product are then cut off, re melted, and then made into things like heel counters or other components for the shoe. That, to me, is just a approved point of view on how our design team has been able to bring something to market that we're so proud of. It's also a product that helps enable a life style that i think is personal to me. You know, it's not just creating a aversion of something that already exists. It's moving the needle

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