Cindy created a new business plan, finished her semester abroad, then returned home to China to build a brand new company. She called it VIP Kid and describes it as a double-sided, impossible-tunity at scale. For her platform to work, Cindy knew she would have to manage those three different incentive drivers.
Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.
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