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314 - Interview: Christine George on Branding

Rev Real Estate School | Top Real Estate Agent Training

CHAPTER

Niche Marketing and Shifting Market Focus in Real Estate

This chapter emphasizes the importance of real estate agents identifying their ideal customer avatar and focusing on niche marketing, such as targeting downsizers. It discusses the benefits of specializing in a specific market niche, like downsizing or luxury properties, to increase happiness, efficiency, and potential for business growth. The chapter also explores the challenges agents face in balancing a specific niche while still attracting other types of clients and provides recommendations for successfully shifting market focus, with an emphasis on patience in seeing results.

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