The Long Game

The podcast is a weekly look at what's next in the digital marketing world. This week, Jarrett looks at how to pitch an audience with short messages and original research that actually caters to this audience. The show will be available on iTunes every Friday night from 9 p.m.-11 p.m. ET.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

Any marketing claim you make that doesn’t have some form of evidence is a weak statement.

Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions.

But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand.

One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies.

In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.

Show Topics