You asked, and we’re here to answer! Host of The Visual Lounge Matt Pierce has collected some of the most burning questions video trainers have about the art and science of making great videos.

Ever wondered how to coach a camera-shy subject-matter expert to shine on screen? Matt's got you covered with tips that'll turn even the most reluctant expert into a video pro. And for those battling with stubborn colleagues who think they know better than the "rules of video," fear not! Matt shares diplomatic strategies to work with differing opinions without rocking the boat.

We also address whether to update or remake outdated videos, why talking heads seem to dominate videos, and how to think about video analytics like engagement and viewer retention. Matt also gives his take on whether you really need to drop thousands on a new camera to make a great video.

Learning points from the episode include:

• 00:00 - 01:56 Introduction
• 01:56 - 06:00 How to make subject-matter experts feel comfortable on camera
• 06:00 - 08:35 How to work with differing opinions on how to make a great video
• 08:35 - 12:03 Should you update or remake older videos?
• 12:03 - 14:47 Why are talking head videos so popular?
• 14:47 - 16:59 How to think about data analytics
• 16:59 - 20:15 First 5 seconds are critical for engagement
• 20:15 - 25:14 How to make videos engaging
• 25:14 - 27:05 What equipment is really needed to make a good video?
• 27:05 - 30:04 How can you get colleagues to understand the power of pre-planning?
• 30:04 - 30:16 Outro

Important links and mentions:

• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/
• Video Viewer Study: https://www.techsmith.com/2024-video-viewer-trends-report.html
• TechSmith Academy Course with Info About Metrics and Data: https://academy.techsmith.com/path/basics-of-screen-recording/screen-recording-basics-publishing-and-analytics