How to Convince Someone That Security Is Important

We're selling to companies that already have upset guys on board. They've been doing this for a long time. We don't need to convince them at all. Most of them are already in the lookout for younger and more innovative approaches. As we can't rely on technology that is designed 10 years ago or eight years ago to solve today's problem. So I think every two weeks right now we've got some kind of an article that throttles a segment in the industry. And then people just need a quick fix versus thinking strategy at the time of meeting.