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E80 | Your AI co-pilot on qualitative analysis

AI For Pharma Growth

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AI in Qualitative Market Research

This chapter examines the use of artificial intelligence, particularly natural language processing, to analyze qualitative market research data, uncovering themes missed by human analysis. It highlights the importance of a 'human in the loop' approach and addresses challenges such as biases, data privacy, and ethical considerations in the use of large language models.

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