#516: Understanding the Buyer's Brain - Bryan Gray
The Advanced Selling Podcast
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How to Get the Right Decision Makers in the Room
The buying decision happens at the limbic brain level, and we present the neo cortex level. Ne cortex is were logic, data et absolutely takes a disproportionate share of our blood flow and calories to keep it awake. Our limbic brain really cares about eliminating pains, threats and fears. Soe thing abonthis the product demo. It's designed for something that i care a lot about as a product manager. And im going to take you on this journey that interests me. Yr yoan is all possble to va in mor saxi. Ought to how we make a buying decision. Limbic brain doesn't ought to read riting. The limic brain gets distracted
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