Fear vs Fact
The Why Factor
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Exploring the Influence of Fear, Emotions, and Identities on Beliefs
The chapter delves into how individuals prioritize their perceived truths over factual accuracy, especially within realms like marketing and politics, highlighting the role of personal identity in shaping one's belief system. It further examines how emotional and identity-driven connections to beliefs can pose challenges in dispelling myths, using examples like vaccine misinformation to illustrate the impact of these entrenched views.
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