
Chris Brogan's Secret Weapons
Curious Business: Insights for B2B Growth
Three Leadership Lessons from Experience
Chris shares leadership lessons: adapt to leaders' styles, give others space to lead, and deploy resources across the organisation.
Chris Brogan shares some brutally honest insights about leadership, growth and being helpful. He's a self-proclaimed expert at failing, but what does that mean? And how can leaders learn from it to keep their organisations flexible and effective even as they grow at speed?
Ten-time author, executive coach, strategic advisor, writer, photographer and co-host of the internet’s Backpack Show and Playing For Time, Chris is a master communicator. As Chief of Staff at Appfire, he most recently helped steer the B2B SaaS company from $10m to $275m of ARR (annually recurring revenue). Despite this, he claims he's never been ‘capable or qualified’ for anything he's done professionally.
This is a conversation packed with wisdom, experience and smart thinking. And a very dry reference to the Red Hot Chilli Peppers that went right over my head at the time. Listen to discover:
- what Chris thinks is crucial about failure and failing,
- the traits that make for great (and not so great) leaders,
- why companies lose their elasticity as they grow - and what you can do about it,
- what he wants to do for the rest of his life,
- why he’s learning to code,
- some excellent tips for cold email marketing, and
- the philosophical lessons we should take from the Red Hot Chilli Peppers.
Connect with Chris on LinkedIn:
https://www.linkedin.com/in/cbrogan/
Sign-up for his newsletter:
https://chrisbrogan.com/#newsletter
Check out that Anthony Kiedis/Red Hot Chilli Peppers reference:
https://www.youtube.com/watch?v=8DyziWtkfBw
The report about the gender difference in confidence when it comes to apply for roles:
https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified
And due credit to The Adaptavist Group's Jari Worsley for the story about his dad training spreadsheet users back in the day. Read more here:
https://bit.ly/4onTjXJ
Further reading:
Chris Brogan ‘Social Media 101’ (affiliate link)
https://uk.bookshop.org/a/15792/9780470621004
Chris Brogan & Julien Smith ‘The Impact Equation’ (affiliate link)
https://uk.bookshop.org/a/15792/9780670922406
Ryan Holliday ‘ Ego Is The Enemy’ (affiliate link)
https://uk.bookshop.org/a/15792/9781781257029
Chris Whipple ‘The Gatekeepers’ (affiliate link)
https://amzn.eu/d/1m2wNHl
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Thanks for listening.
Curious Business is here to bring you insights, experiences and ideas to help you think differently about your business and marketing. My name is Stephen Morris and I help start-ups and scale-ups gain clarity, take action and ignite momentum in their marketing and pipeline.
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