There's so many practical things that you could do with this. Like you could focus on specific products or a specific product or service that you have. Right.

Web page. Yeah, or a web page. I mean, it's a big, small

example of a particular product that we've had, right? When that product was, it could be hugely successful already, but maybe it started to decline. When that product was created three, four years ago, the whole world was in a different space. Right. So lots and lots of things have changed. But products once they're listed and fixed and put on, put into production. And they're making money. Yeah. And they're making money. That means they've never changed. Yeah. But what if it could make more money? What if it could solve problems, can you segments of people? That's the sort of thing where this has a real opportunity and actually as marketers, we need to be involved in that innovation. We need to explore the potential possibilities as marketers, we have the ability to see extra potential for reaching whole new audiences. And this makes life fun and business fun as well. Like if you leave things untouched for too long, they get stale, they get tired. And eventually all products and services go that place, products and services go to die because other people are innovating. Other businesses are starting us, right? And they're having to go through some of this thinking. And if they can come up with something that's a bit better than what you've got, you've

got trouble, you've got trouble on the horizon. It's the whole thing. If you're standing still, we're moving backwards. Yeah. And I'm

saying, because everything around you is moving forward so quickly, that's it. I would just say with this as well, is that in this time of change, where everyone is trying to come out of new ideas to use these tools, you are going to get disrupted if you're not careful. And I couldn't agree more with the thing. If you build something, it doesn't mean it's going to be like that forever. You have to keep innovating it. And if you want to stay relevant, you need to do this. I think it's so underestimated. This whole innovation piece of how important it is. And it's at the moment, there's so many markets being disrupted by small, new AI-based entrants coming into the market. We should be embracing that. We should be augmenting what we're doing and improving what we're doing. So you

only have to look at how many of the top Fortune 500 companies were there 10

years ago. Well, the average lifetime of an organization has got shorter and shorter and shorter because the environment is changing quicker and quicker. And if you look at it from the equivalent in the real world, an organism, if it's in a really fast changing environment, the average organism won't survive as long. It's only those that can adapt and change and survival of the fittest that actually go on. So we'll put loads of links, because I've got loads of research on this that I've done, because we created the course, we open university on this as well, which we'll link through to as well. But having a target internet.com, first-class podcast. Also, if you haven't subscribed to the newsletter, target internet.com, fourth-class newsletter. We do these live sessions every month, which you can join those. You can talk to the team and join and ask questions, but you get your three tools, tips or techniques, no sales, no ads. I'm getting good at repeating this now. The third episode in a row, plug this. So if you haven't subscribed, you've heard me say it three times. You're always talking about that again. Subscribe. And then I'll stop moaning about it. So yeah, target internet.com, fourth-class newsletter. As ever, thank you for listening to Digital Marketing Podcast, and we will see you next time. For more episodes, resources, to leave a review, or to get in contact, go to target internet.com forward slash podcast.