The Importance of Innovating

If you're standing still, we're moving backwards. If you build something, it doesn't mean it's going to be like that forever. You have to keep innovating it. And if you want to stay relevant, you need to do this. I think it's so underestimated. This whole innovation piece of how important it is. It's at the moment, there's so many markets being disrupted by small, new AI-based entrants coming into the market. We should be embracing that and improving what we're doing. The average lifetime of an organization has got shorter and shorter because the environment is changing quicker and quicker. Only those that can adapt and change and survival of the fittest