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Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Marketecture: Get Smart. Fast.

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Navigating Transaction IDs in Digital Advertising

This chapter examines the intricate dynamics of transaction IDs in the digital advertising ecosystem and their implications for publishers. It focuses on challenges like request duplication, the tension between transparency and revenue strategies, and how these factors influence the overall advertising landscape. Through data and insights, the discussion reveals the effects of these complexities on both high and low-quality publishers in the competitive marketplace.

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