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In this podcast episode, I dig into BlipBillboards.com and how teams can buy deeply discounted digital billboards in their community to promote their games.
I also share how digital billboards allow you to be promotion-specific rather than be locked into a long-term deal where you don't have the flexibility to change content frequently.
Digital billboards offer several benefits compared to traditional static billboards:
- Dynamic Content: Digital billboards allow for the display of dynamic and interactive content, including videos, animations, and live updates. This versatility enables advertisers to create eye-catching and engaging messages that capture viewers' attention.
- Targeted Messaging: Digital billboards provide the flexibility to schedule different ads at specific times of the day or week, allowing advertisers to target specific audiences during peak traffic periods or relevant events. This targeting capability increases the relevance and effectiveness of the advertising campaign.
- Real-Time Updates: With digital billboards, advertisers can make real-time changes to their messaging. They can update ads instantly, ensuring that their content remains fresh, relevant, and aligned with current events, promotions, or market trends.
- Cost-Effectiveness: Digital billboards eliminate the need for printing and installation costs associated with traditional billboards. Advertisers can update content remotely, reducing ongoing production expenses. Additionally, multiple ads can be displayed on a single digital billboard, allowing different advertisers to share the cost and reach a broader audience.
- Increased Visibility: Digital billboards often feature vibrant colors, high-resolution displays, and LED lighting, making them more noticeable and visible to passing audiences. The dynamic nature of the content and the ability to incorporate motion and animations further enhance their visibility and attract attention.
- Environmental Friendliness: Compared to traditional printed billboards, digital billboards are more environmentally friendly. They eliminate the need for printing materials, reducing paper waste and the associated carbon footprint. Additionally, digital billboards can be powered by renewable energy sources, further reducing their environmental impact.
- Enhanced Analytics: Digital billboards offer the potential for advanced analytics and data collection. Advertisers can track impressions, engagement rates, and other metrics to measure the effectiveness of their campaigns accurately. These insights enable advertisers to optimize their messaging and make data-driven decisions for future advertising efforts.
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