Blindsidea is a new book about being smarter consumers who are empowered to make better decisions. Author Prince gumann, mad johnson and their co-authors look at the ways in which psychology affects consumer behavior. Blindsight is an example of where our own subjective experience just but lies a totally complex process. The authors say there are distinct pathways in the brain for conscious visual experience and unconscious visual experience.
In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior.
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