How to Overcome Skepticism and Increase Audience Buy-In - 266
The Speaking Club: Mastering the Art of Public Speaking
How to Build Credibility for Your Idea
The Sinatra test is linked to the claim that thanks Sinatra made in his song New York New York which is this if you can make it there you'll make it anywhere. The Thai Health Promotion Foundation spent millions on advertising for over 25 years. They promoted a hotline to help smokers quit their habit. Then they started a new campaign called the Smoking Kid campaign. And here's an example which I love from an article written by Jonah Berger from the Wharton School and I've put a link to the article in the show notes so you can have a look at the full shebang right there. That one pretty much nails down why people need to niche.
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