9min chapter

How To Win An Election cover image

How Not To Split The Vote

How To Win An Election

CHAPTER

Influencing Elections and Impact on Party Morale

This chapter explores how political events can influence elections and the impact on party morale. It discusses specific examples, like the East-born by-election during Margaret Thatcher's premiership, which affected her position as prime minister. The chapter also highlights the surprising effects of local election results on public opinion and party complacency.

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