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69. Shiny Object Syndrome? (the cure)

The Sam Ovens Podcast

CHAPTER

How to Stop Emotionally and Impulsively Shooting People

B&H photo video is an amazing case study of this they're one store and they sell over 1.2 billion dollars a year but by not doing some things you know B&H is really same within an outburger have really like that what they don't do is it creates things that other people talk about which is their marketing. By not doing something they're actually doing something and it's more powerful than the actions that other companies are doing so you've got to think about it a bit different sometimes not doing something makes more of a statement than doing it. You want to take your finger like off the trigger right and you want to stop emotionally and impulsively like shooting people.

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