B&H photo video is an amazing case study of this they're one store and they sell over 1.2 billion dollars a year but by not doing some things you know B&H is really same within an outburger have really like that what they don't do is it creates things that other people talk about which is their marketing. By not doing something they're actually doing something and it's more powerful than the actions that other companies are doing so you've got to think about it a bit different sometimes not doing something makes more of a statement than doing it. You want to take your finger like off the trigger right and you want to stop emotionally and impulsively like shooting people.
Do you get distracted by shiny objects? Always looking for something new to replace the thing that was new yesterday? (yes, you're crazy). At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique: High motivation, crave new technology, new developments, and no fear of starting new things. It's called shiny object syndrome because it's the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For entrepreneurs, rather than literal shiny objects. Shiny objects may be business objectives, marketing strategies, clients or even other business ventures. In today's podcast, I show you how to BEAT the shiny object syndrome by implementing 9 practical steps you can take immediately.
Full blog post here: https://www.consulting.com/channel/shiny-object-syndrome-the-cure