E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
00:00
Is This a SaaS Platform?
BBA has been up and running just over a year now, SaaS platform for Shopify. You don't integrate yet into any other e-commerce platforms, otherwise suspect that may be on the cards in the future. How did you decide what your MVP was gonna look like in terms of what you would launch with phase one? It's a very good question. A lot of it was based on empirical data, but also, what do we know in our experience that there's one and that merchants can benefit from? And if we look back to your original point about these loyalty programs, they're given away the farm.
Transcript
Play full episode
