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10min chapter
How Much Should You Spend on Your Own Marketing?
2Bobs—with David C. Baker and Blair Enns
LinkedIn, Budgeting, and Outsourcing
This chapter explores the importance of LinkedIn for businesses, the need for personalized marketing strategies, and setting aside a monthly budget. It also discusses the debate around reasonable marketing budgets for small firms and the pros and cons of hiring external resources.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode