The Audible-Ready Sales Podcast cover image

Do You Really Have a Champion?

The Audible-Ready Sales Podcast

CHAPTER

Understanding the Role of a Sales Champion in the Organization

The chapter highlights the significance of having a champion in the sales process who advocates for your solution within the organization, possesses power and influence, and is vested in its success. It explores how to identify and leverage champions by recognizing key behaviors and understanding their motivations.

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