Encore: Hasbro vs Mattel | Resurrection Joe | 4
Business Wars
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The Battle for Action Figure Supremacy
This chapter delves into the fierce competition between Hasbro and Mattel in the early 80s, as both companies strive to rejuvenate their toy lines in the face of the growing popularity of video games. It highlights Hasbro's relaunch of G.I. Joe in partnership with Marvel and Mattel's introduction of the Masters of the Universe, illustrating their innovative strategies and challenges in a shifting market.
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