The product market fit journey was pretty extensive. I'll describe it in three phases. The first phase was we started out with just like, I really want to prove this in a market that's going to allow us to do a bunch of experimentation. And what we found there was that the expectations were incredibly high and it was very difficult to acquire customers. 2021 was our inflection year period full stop. At the beginning of 2021, our caps were still like $500. We exited 2021 with a cost of customer acquisition under $100. Our average ACV went from $1,200 to $2,800. And our gross profits went to 40%. This is why I like to bet

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode