Saving Barnes and Noble | Industry Expert Jane Friedman Discusses The Resurgence Of Barnes & Noble And The Future Of Bookselling | 4
Business Movers
Transformations in Publishing
This chapter examines the significant shifts in the publishing industry over the past twenty years, emphasizing the influence of online platforms and social media, particularly TikTok, on book marketing and sales. It contrasts the traditional media reliance of the past with the rise of self-publishing and the enduring appeal of print books. The discussion also highlights the challenges faced by established retailers like Barnes & Noble in adapting to a rapidly evolving market dominated by e-commerce.
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