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How Vitaly Grew Without Relying on Ads

Shopify Masters

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What Does Old School Brand Building Look Like?

"We're in a really challenging transition period where it's kind of like a growing up phase," says Shan. "This is a future of, you know, what can we do in terms of old school brand building and marketing?" He adds that the company has been getting creative with how they opt-in customers to their lists.

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