Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Kentucky derby: gambling and the danger of overconfidence

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Exploring Techniques to Combat Overconfidence and Enhance Accuracy

Exploring the premortem technique to reduce overconfidence by preemptively identifying potential failure points, and how framing thoughts can enhance decision-making accuracy and challenge overconfidence.

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