Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Kentucky derby: gambling and the danger of overconfidence

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Exploring Techniques to Combat Overconfidence and Enhance Accuracy

Exploring the premortem technique to reduce overconfidence by preemptively identifying potential failure points, and how framing thoughts can enhance decision-making accuracy and challenge overconfidence.

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