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#143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous
Business of Apps Podcast
The Importance of Analytical Ad Creatives
There is a real chance TikTok can be banned in US and possibly can suffer as a platform on a global scale. It just goes to show you that relying on the single channel is not a sustainable strategy. Don't copy your competition because you still have to stand out as long as it's possible. But with creatives, well, be analytical in your creatives. Try to go ahead with as many crazy ads as possible, but bring numbers behind your CDAs.
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