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Influencer Rights and Creative Ownership
This chapter explores the legal complexities of copyright issues in the influencer space, scrutinizing the tension between creativity and commercial motivations. It discusses a notable lawsuit involving influencers and contrasts their challenges with those faced by traditional advertisers, questioning the authenticity of content driven by affiliate marketing. The conversation emphasizes the need for better protections for influencers and the commercialization of social media, urging them to innovate amidst a competitive landscape.