[SHORT] Unlocking the Secret to AI-Powered Copywriting with Chris Silvestri
No Hacks: Future-proofing your career in the age of AI
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Navigating B2B Research Challenges and AI Insights for Copywriting
This chapter explores the complexities of conducting research in the B2B sector and introduces a four-part path framework aimed at improving customer engagement and empathy in copywriting. By contextualizing AI-generated insights, the framework seeks to elevate generic content into impactful communication.
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