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The Art Of Pricing Irresistible Consulting Offers With Casey Brown: Podcast #287

Consulting Success Podcast

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How to Price Your Talks Differently

Casey Brown: I do keynote speaking, large groups for business development specifically and to reach huge audience. But then we also do training and workshops inside companies for their sales team or for their customer facing commercial team. He says he uses price as a sort of a metering or a throttling device to keep his keynote speaking. The one caveat is if they're kind of translating that to their own world and saying I can get X which is not great, but at least it gives me access.

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