144 - What B2B Should NOT Take From B2C | Accelerating Value with Mark Stouse
GTM Live
00:00
The Biggest Ox in the Yard? After 21?
In two thousand ten, or even earlier before that, the role of marketing was to generate tax to collect contact information so that sales could do sales. Right now, that's what most companies still do when you say marketing. And i believe that the companies that are going to win in the future are companies that change that perception of marketing and create demand in the market by educating and informing people about their buying habits.
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