How to Be a Meaningful Worker

UX design is about finding meaningful work and doing something that matters. What would your UX design superhero name be? This one is so tricky. So I did some, some Googling and I came across the word essence. Ooh! And that's my new favorite word. It encompasses who I am as a designer,. what I, how I think as a designer. The best minds of my generation are thinking about how to make people click ads. That sucks.