Navigating Purpose and Profit in Business

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The chapter delves into the nuances of purpose within companies, highlighting the distinction between deep purpose and superficial initiatives. It emphasizes the need for businesses to integrate purpose with profit, focusing on long-term strategies and considering multiple stakeholders. The discussion critiques shallow approaches to purpose and explores how clarity of intention and a strong sense of duty can guide businesses towards sustainable success.

In this episode of The Unmistakable Creative, Srini Rao interviews Ranjay Gulati, author of "Deep Purpose: The Heart and Soul of High Performance Companies." They discuss the importance of purpose in organizations and how it can drive success. Gulati shares insights from his research on purpose-driven companies and offers practical advice for leaders looking to connect organizational purpose with individual purpose. He also explores the balance between purpose and profit and the role of purpose in navigating complex trade-offs. This episode provides valuable insights for leaders and individuals seeking to find meaning and drive high performance in their work.

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