2min chapter

The Iced Coffee Hour cover image

EVERYTHING You've Learned About Money Is WRONG | Lewis Howes

The Iced Coffee Hour

CHAPTER

Podcasts and Podcasts - What Works Best on Audio Versus YouTube?

What works well on audio doesn't always work well on YouTube and vice versa. So I've got to think strategically based on audio audience versus YouTube audience because they're different. It's funny because celebrities can't draw in brand awareness and credibility, but they don't always do as well on YouTube. But obviously the bigger names usually do better in the content world.

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