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Rory Sutherland on Alchemy

EconTalk

Archimedes and the Bath: A Case of Stop Fixating on the Crown

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Most movies that have some application of economics are deeply troubling to an economist. There might be a cultural reason for that, but who knows? It's often is. I remember doing it once in the late 80s film Betty Blue by pointing out that their decision to open a piano shop in a remote area of France was patently ridiculous. The muscle in your brain that gets very heavily exercised is the business of looking at everything the opposite of way around.

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