Most movies that have some application of economics are deeply troubling to an economist. There might be a cultural reason for that, but who knows? It's often is. I remember doing it once in the late 80s film Betty Blue by pointing out that their decision to open a piano shop in a remote area of France was patently ridiculous. The muscle in your brain that gets very heavily exercised is the business of looking at everything the opposite of way around.
Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.