I Like Personas, but I'm Not a Fan

Simon De Brito is our guest on the 318th episode of The Copywriter Club Podcast. Simon is a Marketing Automation Specialist who creates inbound marketing strategies in order to turn prospects into customers. Not only does this episode give you the inside scoop on inbound marketing but just how different buyers are in different parts of the world. Tune into the episode to find out: What is inbound marketing and what does a Marketing Automation Specialist even do? How the different stages of awareness helps create conversion-worthy content. What’s the difference between B2B and B2C buyers? Why you can’t just throw content out for the sake of content. Scoring systems – what are they and what does it do for business? What mistakes are marketers making in their inbound marketing efforts? Which free tools translate for smaller businesses? SEO – does YOUR business need it? Why you need to STOP solving everyone’s problems. How to save time, stretch your content, and drive more eyes on your content. The future of inbound marketing. Marketing differences between Europe and the U.S. How understanding cultural differences will give you an edge in your marketing efforts. Check out the episode below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Simon's LinkedIn  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 183 Episode 242 Episode 256 Full Transcript: Rob Marsh:  Let's talk a little bit about marketing automation. So as copywriters, we have the opportunity to work with a lot of different tools. Often we simply take care of the copy and then we hand over a copy document and let the client worry about getting into the right tools, whether that's their email service provider or an automated social media content posting tool, or maybe even something more robust like Marketo or HubSpot. But other copywriters are taking the time to learn the ins and outs of these kinds of tools in order to bring greater expertise and strategic thinking to the table for their clients. They're solving even bigger problems, which can be a pretty compelling competitive advantage. Our guest for today's episode of the Copywriter Club podcast is marketing automation specialist Simon De Brito, and he shared a bit about how mastering these tools can make you a better marketer, whether you do it for your clients or for your own business. But before we get to the interview with Simon, let me first introduce my guest host for the day. He's been on the podcast as an interview guest himself several different times. He's been a guest host once before, and he's the person who introduced me to Goo Goo Clusters and started my summer downfall with sugar. It's Justin Blackman. Hey, Justin. Justin Blackman:  I will happily take the blame for the Goo Goo Clusters. They are amazing. That was my favorite part of the Nashville event. Literally, that was the first thing I thought of when you guys said that you were going there. Rob Marsh:  Yeah, Goo Goo Clusters, I ate three bags of them. I'm glad they don't sell them here. At least you have to really go looking for them. And yeah, it knocked me off of my no-sugar bandwagon, which I'm back on. No Goo Goo Clusters on the desk today. But yeah, they're either the very most delicious thing in the world or the most evil thing in the world, or maybe both. Justin Blackman:  I'm sure that there's a marketing lesson in there about scarcity and urgency of, "Oh, I'm going down the airplane. I need to get one more bag because I'm not going to be able to get it anywhere else." Yeah, it's amazing. Every now and again, I'm here in Georgia. Every now and again, I'll stumble on a gas station near the border by Tennessee that will have it in Georgia and it'll feel like contraband.