The Power of Emotional Data

We're moving as a company starting to pull in actual behavioral data. So it's not just what people are saying, but we're developing technology that can do things like read their financial statements. And then we can layer on the emotional side of things, which you've just been talking about. The real power of that is actually having, if you think of like a Venn diagram, you've got people, what people say, what people do and what people think. It might initially be surprising, as we've said, cost of living crisis spending more on Uber Eats. But when you look at then, as you said, the behavioral data, it makes perfect sense.