evan chernard started of as a ten agen when he was 18. He couldn't find the equipment he wanted, so he took a book out of the burbank library on back blacksmithing. The second question is, what are we proud of? I think that one of the things i have to point out would be our switch to organic cotton. We thought it was an easy business. We quikly discovered, of course, that we didn't know what we were doing.
[Rebreoadcast note: This episode originally aired in September 2021.]
Patagonia’s purpose is clear: It’s in business to save our home planet. And that clarity’s been present almost since day one of the iconic outdoor clothing and gear company. But how and why was that anchoring mission adopted from the jump? And how has the nearly 50-year-old organization evolved its practices to support its resolute pledge to sustainability?
Luckily, there’s someone with answers to these questions: Vincent Stanley is Patagonia’s Director of Philosophy and co-author with Yvon Chouinard of The Responsible Company.
In this episode of Brave New Work, Aaron Dignan and Rodney Evans speak to Vincent about Patagonia’s better-known successes, lesser-known failures, the experiments it’s had to flex during the pandemic, and what a responsible company of the future can and should look like.
Learn more about The Responsible Company here: https://www.patagonia.com/product/the-responsible-company-what-weve-learned-from-patagonias-first-forty-years-paperback-book/BK233.html
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