5min chapter

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#3: Why marketers want to know your habits

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CHAPTER

Are People Whose Age Ends in Nine More Likey to Make Big Life Style Decisions?

Hal hurshfield looks at the idea that people whose age ends in nine are more likely to make big life style decisions. People who did a first marafon were much, bye, tinks, like forty odd % more likely to be nine enders. And even suicide rates seem to spike when your age endes in nine as well. This may sound pretty trivial but if you're working in marketing, it's pretty much a vital rule you should learn. Those with an age ending in nine are simply far more likely to change their habits.

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