The Next Marketing Revolution Is Right In Front of Us -- Mathew Sweezey // Salesforce
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Context Marketing Revolution
The book is called the context marketing revolution, and that's really what we're talking about. How do we focus on what te experience that the person is looking for in that moment? And then how do we create a contectual experience inside of that? Tha, consextual experience is five ke parts, right? It's available, it's permission, it's personal, it's authentic and its purposeful.
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Transcript
