
Lessons - Marketing Lessons Learnt From Presidential Campaigns | Phillip Stutts - CEO of Win BIG Media
Success Story with Scott D. Clary
00:00
Voter Personality and Campaign Strategy
This chapter explores the significance of understanding voter personalities in political campaigns, likening it to customer advocacy in business. It emphasizes a data-driven approach to message testing, showcasing examples that illustrate the effectiveness of targeted marketing strategies.
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