Apple has this sort of pseudo formula where there's a new product. They'll it'll be like higher up executive going, we really think a lot about this product category. And then before the price, they'll dive back into the commercial,. We come back to the executive, they go, it will start at this price and it'll be available on the stateback to you executive and they go back up to the top. I promise that's exactly the format of the last like five Apple announcements in this exact way. But yeah, in the in the Google way, it's more of here's a cool thing. Here's some slides. Yeah. So Apple's got unlimited great present

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