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How Radioactive Octopus Balls Made Us Better Marketers

Perpetual Traffic

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Quality Over Quantity in Audience Engagement

This chapter discusses the benefits of engaging with smaller audiences during live selling, asserting that quality interactions can drive higher sales. It explores the shift towards long-form content and the effectiveness of immersive conversations in attracting and nurturing leads. The speakers also humorously analyze the significance of book writing as a marketing tool, emphasizing how it can enhance personal branding despite low overall readership.

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